Blog

If you’ve ever felt overwhelmed by the flood of ideas and priorities in your organization, you’re not alone. As a marketing consultant, I see this all the time. The real challenge isn’t coming up with ideas—it’s deciding which ones deserve your attention. Sometimes, the most powerful part of your business strategy is what you say no to. So I thought I'd share why saying no is essential to focus your marketing strategy and overall business strategy. I’ll walk you through pract