If you’ve ever felt overwhelmed by the flood of ideas and priorities in your organization, you’re not alone. As a marketing consultant, I see this all the time. The real challenge isn’t coming up with ideas—it’s deciding which ones deserve your attention. Sometimes, the most powerful part of your business strategy is what you say no to. So I thought I'd share why saying no is essential to focus your marketing strategy and overall business strategy. I’ll walk you through practical ways to...

Google Delays Depreciating Third-Party Cookies in Chrome until 2024 As we heard this summer, Google is once again delaying plans to phase...

What's the Difference? At some point, every entrepreneur or business startup will face this choice, "Do I hire a creative agency or a...